About us
With over 30 years of experience in the forestry and sawmill industry, Lars Norberg has primarily worked within SCA, focusing on:
- sales/marketing
- transportation/logistics/purchasing, both nationally and internationally
- order, inventory, and invoicing administration.
Now, he offers his gathered expertise through consultancy services at Prow Consulting AB.
”I’ve seen what I’m capable of achieving. Now, I want to help more companies. My hope is to continue growing and enjoying my work”.
One of Lars’ most significant professional achievements is the cloud service lasset.se, now c-load.com, of which he is the architect and originator. It is a digital platform for procuring freight for trucks, railways, and containers. The system also facilitates freight ordering and information exchange among all parties involved in transportation. Additionally, C-load provides invoicing data, reports, and follow-ups on completed transports.
Lars identified shortcomings and issues in how the company handled procurement, ordering, tracking, and invoicing processes. Much manual work consumed valuable time among employees in various departments.
”I went to SCA’s CEO and presented my thoughts on this and what I wanted to do, which received approval for development.”
The cloud service has been successful, celebrating its tenth anniversary on December 1, 2022. Currently, approximately 300 freight forwarders/transport companies and 18 customers are connected to the system.
”Professionally, it’s my life’s work. I often refer to C-load as my fourth child; that’s how proud I am.”
Another professional accomplishment Lars is proud of is his involvement in the Swedish Wood’s contract committee. He served from 2011 to 2022, and from 2020 to 2022, he was the chairman.
The opportunity to explore various industries and face new challenges is the driving force that led Lars to start his own business.
If you’d like to see a more detailed resume, please visit Lars’ LinkedIn profile that is linked below!
Reviews
We can highly recommend Prow Consulting without reservation. We are particularly impressed by their broad knowledge across various fields, which enables them to see the bigger picture and provide valuable input in different business scenarios.
Collaboration is characterized by a clear, professional, and appreciative approach that builds trust and supports well-founded decision-making. Great importance is also placed on working with colleagues and partners in an educational way – sharing knowledge and actively contributing to their development.
Through continuous professional development, Prow Consulting always stays up to date and brings the latest know-how into projects. In addition, their profound market and industry knowledge in the field of seafreight and break bulk ensures practice-oriented solutions and measurable improvements.
Another outstanding aspect is their future-oriented mindset: by recognizing market trends early and translating them into strategic recommendations, Prow Consulting contributes significantly to strengthening competitiveness and preparing for upcoming challenges.
Overall, a very competent, dedicated, and visionary consultancy that we would recommend at any time.
Jasmin, Head of Customer Service and Transportmanagement
Hasslacher Norica Timber
It is my great pleasure to recommend Lars Norberg as an outstanding logistics partner and consultant. Throughout our collaboration, he has consistently demonstrated a high level of professionalism, objectivity and friendliness, making him an invaluable asset to any project or organization.
With his extensive professional background in logistics (Container and Breakbulk) and customer service, he brings a wealth of expert knowledge to every engagement. His ability to analyze complex challenges and develop practical, efficient solutions is remarkable and reflects his long-standing expertise in the field.
One of his greatest strengths is his excellent network of local and global partners, which significantly enhances his capacity to deliver effective and innovative solutions. In addition, his outstanding communication skills allow him to clearly articulate complex topics, ensuring transparency and building trust among stakeholders.
Equally impressive is his openness in sharing knowledge. He is always willing to pass on his experience and insights, thereby fostering competence development among colleagues and clients alike. This collaborative spirit contributes greatly to the success of joint initiatives.
In summary, Lars combines expert-level competence, strong international connections, and communication skills, making him a highly reliable and respected partner. I have no doubt that he will bring significant value to any future assignment, and I can recommend him without hesitation
Bernadette, Sales Director North and South America
Hasslacher Norica Timber